The Gold market

Gold has been an investor’s favourite as a storage of value especially during times of worldwide financial and economic uncertainty due to its qualities as a safe haven and a hedge against inflation.

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Responsible Gold Mining Principles (RGMPs)
Retail Gold Investment Principles (RGIPS)

Why Gold?

Investing in gold has always been a safe option for investors as it is an asset with intrinsic value as well as a hedge against economic and political crises. And given the finite supply, the rare metal looks to only increase in value over time, making it a wise investment.

Gold works as an strategic asset as it is a highly liquid yet scarce asset, and it is no one’s liability. It is bought as a luxury good as much as an investment. As such, gold can play fundamental roles in a portfolio.

Gold price

Research into asset allocations with gold show it working time and again to hedge investment risk.

Gold over the past decade to the average pension fund portfolio would have both increased returns and reduced volatility, resulting in higher risk-adjusted return

10%

Annual gold investment jumped 10% in 2022, with demand for gold bars and coins growing by 2%

10%

The World Gold Council suggests putting a percentage of your portfolio into a safe haven such as gold

576%

Gold has increased in value by 576% since the year 2000

4741mt

For the entirety of 2022, global gold demand jumped 18% to 4,741 tonnes

4 Gold fundamentals

Gold works as an strategic asset as it is highly liquid yet scarce asset, and it is no one’s liability. Investing in gold has always been a safe option for investors as it is an asset with intrinsic value as well as a hedge against economic and political crises. And given the finite supply, the rare metal looks to only increase in value over time, making it a wise investment.

As such, gold can play 4 fundamental roles in a portfolio:

1. A store of value

Unlike debt based fiat currencies which lose value due to inflation. Gold has always been a store of value and a source of long-term returns.

“Gold is money. Everything else is credit”
– J.P Morgan

Gold Bullion

We believe buying gold bullion makes more sense than anything else. Confidence in the banking system has been irreparably damaged following the 2008 crisis, and people don't trust that their money is safe with people who already lost it once.

The UK economy, as well as that of the world at large, had recovered, but once again suffered a major shock with the outbreak of the Covid-19 pandemic. Unprecedented amounts of money printing have saved stock markets from short-term damage, at the cost of potential inflation in the years ahead, and record levels of the peace-time national debt.

Gold bullion is the ultimate insurance and, given its ability to maintain a high value, should be viewed as an essential part of everybody’s investment portfolio. Here are some of the many reasons why buying gold is a wise investment.

We believe more people would invest a greater percentage of their portfolio into gold if they knew of a way to purchase their precious metals at a discount.

Discover more about gold tangible assets

Register your interest online and one of our experienced account managers will walk you through every step of the buying process and answer any questions you may have.